Football Hero.

If you haven't already seen it, check this peachy slice of creative genius out. I'm a big fan of Kasabian's new Underdog track which this is promoting and the guys responsible, Phil Clandilon and Steve Milbourne have made something truly brilliant in my eyes. Nike/Umbro have had a masterstroke with this one, becoming involved with this kind of project is a great move forward in getting Umbro back up to where it should be as a football brand.

The idea is such a simple one, blending the fame and love of Guitar Hero with football is too good and the way it has been presented is perfect if you ask me. Maybe a huge living room set would have been cool to toy with the whole playing scenario of the original Hero games, but it's easy to try to add more to someone else's genius aint it?

I absolutely LOVE this kind of creative, the kind that actually makes you smile and enjoy every second, rather than just looking pretty or being lost in a sea of complex narrative.

Check out the vid below, plus the making of below that.

Brilliant!